Schizophrenia And Its Effects On Mental Illness - 1388 Words

Schizophrenia is a â€Å"serious mental disorder characterised by severe disruptions in psychological functioning and a loss of contact with reality† (Meldrum Wilson, 2009). The main question that arises from the many studies looking at schizophrenia and violence is does schizophrenia itself make an individual violent or are there other factors from the mental illness that contribute to this? According to Fazel, Guati, Linsell, Geddes and Grahn (2009), before the 1980’s many people made no connection between the disorder of schizophrenia and being violent. However, since more in depth and large research studies has been carried out to look at this connection, it has now been proven that there is a relationship between schizophrenia and violence. Schizophrenia can either be interpreted as a unitary disorder with various sub-types or as a disorder where each sub-type represents a distinct order. The DSM-IV-TR identifies four types of schizophrenia: undiferential, catatonic, disorganised and paranoid (American Psychiatric Association, 2013). To be diagnosed with schizophrenia, two diagnostic criteria’s have to be met within most of the time in one month, and they must have an impact on the individual’s occupational or social functioning for at least six months. The individual could be suffering from delusions, hallucinations or disorganized speech. Additional symptoms can include negative symptoms and severely disorganized or cationic behaviour (American Psychiatric Association,Show MoreRelatedSchizophrenia And Its Effects On Mental Illness Essay1270 Words   |  6 PagesSchizophrenia Schizophrenia is a mental illness that interferes with a person’s ability to think clearly, manage emotions, decision making, and relate to others. It’s a long-term medical illness affecting 1% of Americans. The causes of schizophrenia include genetics, environment, brain chemistry, and substance abuse. Schizophrenia occurs roughly in 10%of people who have a first-degree relative with the disorder such as a parent or sibling. (NAMI: National Alliance on Mental Illness | What is SchizophreniaRead MoreSchizophrenia And Its Effects On Mental Illness1538 Words   |  7 PagesSchizophrenia is a mental illness that is in a very small amount of the population, 1 in 100 people (1% of the population). Symptoms of schizophrenia include, delusions, hallucinations, disorganized speech and behavior, not much emotion if any is present, as well as speech and socializations issues. Ways to treat schizophrenia are very limited to antipsychotic drugs and therapy. Although there is not o ne cause to this illness found, there are many factors that explain the cause or result in havingRead MoreMental Illness And Mental Health Essay936 Words   |  4 PagesMental health is being successful in doing mental functions resulting in being able to form relationships with other people, getting things done and having the ability to work around problems and stress. Your mental health can affect how you think, act and feel. Over the years of your life, your mental health is shaped by the events that you have experienced such as abuse or trauma. Having a healthy mind is just as important as having a healthy body. Conversely, just like how you can get a diseaseRead MoreSarah and Angela The Many Misconceptions and Misunderstandings of Schizophrenia Misunderstood with1200 Words   |  5 PagesAngela The Many Misconceptions and Misunderstandings of Schizophrenia Misunderstood with the assistance of popular stigmas and stereotypes, schizophrenia and its severity is often degraded and overlooked by the public. Wrongly feared and shunned, individuals with schizophrenia have too commonly been judged throughout human history and even today. Many aspects of the disease are failed to be truly understood and represented, from the effects of the disease to the availability of treatment. FavoredRead MoreSymptoms And Symptoms Of Schizophrenia1077 Words   |  5 PagesIntroduction Schizophrenias is a serious mental illness characterized by incoherent or illogical thoughts, bizarre behavior and speech, and delusions or hallucinations, such as hearing voices (APA,2015). I choose to touch on the topic of schizophrenia because I always been interested the topic itself. The one thing I wondered is if there are different stages of schizophrenia and why it may be hard to diagnose. Schizophrenia is a mental disease that’s very hard to pinpoint in a person, whichRead MoreMental Illness: The Main Symptoms of Schizophrenia 1546 Words   |  7 Pages Mental illness is seen throughout society as a negative subject, many suffer through not only with the disorders but, also the shame that comes along. In this article we will look at one of the most severe mental disorders in hopes of achieving a better knowledge of the disorder and to debunk some of the misconceptions of having a mental disorder. Approximately fifty million Americans suffer from mental illness. Of those fifty million only about twenty-five percent seek help due to the stigmaRead MoreIs Schizophrenia A Mental Disorder? Essay1502 Words   |  7 PagesSchizophrenia is a mental disorder that affects many elements of the body and mind. This mental illness causes people to lose touch with reality Schizophrenia (2016). People with this illness suffer from hallucinations, paranoia, hearing voices, fear and persecutory delusion, which affects a person’s ability to think, feels, and behaves clearly. Most people with thinks illness are usually between the ages 16 and 30. Researchers have not found an exact cause of this disease but rather it is geneticallyRead MoreLiving with Schizophrenia1814 Words   |  7 PagesLiving with Schizophrenia What effects does a person undergo living with Schizophrenia? At some point, an individual might have a relative, or heard of someone, or even experienced itself of suffering from Schizophrenia. Schizophrenia is a serious mental illness that affects many people throughout the world. People living with this mental disorder may depend on a family member or someone close to take care of him/her. Certain individuals have a good chance of inheriting Schizophrenia, if a familyRead MoreSchizophreni The Most Devastating Mental Illness1706 Words   |  7 PagesNov 2014 Research paper Schizophrenia Schizophrenia is often times referred to as one of the most devastating mental illness. This is because of it early onset in a patients live, and also that the symptoms can be destructive not only to the patient but also their family and friends. Schizophrenia is often discussed as a single illness, but schizophrenia can include a wide array of disorders which can present many similar behavioral symptoms. More than likely schizophrenia comprises a whole groupRead MoreEssay about The Portrayal of Schizophrenia in Me, Myself, and Irene1178 Words   |  5 Pages Most people gather what they know about mental illnesses from television and film. Unfortunately these media portrayals are inaccurate and create stigma. They depict people suffering from mental illnesses as different, dangerous and laughable. Characters are often addicted to drugs or alcohol, are violent, dangerous, or out of control. Horror film characters like Norman Bates in Psycho, Jack Torrance in the Shining, or Hannibal Lecter in Silence of the Lambs associate the typical psycho- killer

Essay on Selfish Love in Emily Brontes Wuthering Heights

The Selfish Love in Wuthering Heights Emily Brontà «s Wuthering Heights is a classic soap opera type drama of infatuation and deceit. Brontà « advances the plot of this story in several different ways. Perhaps the most effective method and indeed the most vital parts of this story are the characters. Of all the characters of this story, Catherine and Heathcliff stand out the most. There are many similarities as well as many differences between these two characters. The two characteristics most commonly shared by Catherine and Heathcliff are love, although sometimes its hard to tell if it really is love, and selfishness and conceitedness, so extreme at times that it is hard not to get irritated with the novel. The mixture of the†¦show more content†¦Perhaps a lot of his selfishness is due to the babying Mr. Earnshaw, his adopted father, bestowed upon him as a child. Nelly tells us about Mr. Earnshaws treatment of Heathcliff, This was especially to be remarked if any one attempted to impose upon, or domineer ove r his favourite: he was painfully jealous lest a word should be spoken amiss to him... (29). Due to Mr. Earnshaws holding Heathcliff as his favorite, Hindley, Mr. Earnshaws blood son, becomes very jealous and tortures Heathcliff. This, combined with Heathcliffs spoiled selfishness unleashes a lust for revenge in him. Heathcliff tells Nelly, Im trying to settle how I shall pay Hindley back. I dont care how long I wait, if I can only do it, at last (44). This selfish lust for revenge dominates his character throughout the novel. Heathcliffs and Catherines selfisness is similar. Heathcliff, like Catherine, is also always looking out for himself, especially through his marriage. It is quite hard to trace Catherines love throughout the novel. It is apparent that she was never in love with Edgar Linton. In fact, at times it seems that the only person she loves is herself! The only person throughout the novel that she really loves is Heathcliff. This is seen by the commotion that is caused upon Heathcliffs return. ...Catherine, try to be glad, without being absurd. The whole household need not witness the sight of your welcoming a runaway servant as aShow MoreRelatedWuthering Heights by Charlotte Bronte1143 Words   |  5 Pagespreternatural passion that tamer beings can scarcely recognize as love.† (Duclaux) Wuthering Heights by Emily Brontà « is considered a masterpiece today, however when was first published, it received negative criticism for its passionate nature. Critics have studied the novel from every analytical angle, yet it remains one of the most haunting love stories of all time. â€Å"Wuthering Heights is not a comfortable book; it invites admiration rather than love.† (Stoneman) The novel contains several different levelsRead MoreWuthering Heights By Emily Bronte1555 Words   |  7 Pages2015 Wuthering Heights (1847) by Emily Brontà « Introduction The novel Wuthering Heights was written in 1847 by Emily Brontà «. The plot unravels with Lockwood visiting his landlord at Wuthering Heights; as Lockwood stays the night, he starts to discover items within the home and later a fatal vision appears, which causes him great curiosity. Lockwood returns back to his residence at Thrushcross Granges and listens to the history of his landlord, Heathcliff; told by an old servant at Wuthering HeightsRead MoreWuthering Heights, by Emily Brontà «1865 Words   |  8 Pagespreternatural passion that tamer beings can scarcely recognize as love.† (Duclaux) Wuthering Heights by Emily Brontà « is considered a masterpiece today, however when it was first published, it received negative criticism for its passionate nature. Critics have studied the novel from every analytical angle, yet it remains one of the most haunting love stories of all time. â€Å"Wuthering Heights is not a comfortable book; it invites admiration rather than love,† (Stoneman 1). The novel contains several differentRead MoreAnalysis Of Emily Bronte s Wuthering Heights 1589 Words   |  7 PagesAnalysis Wuthering Heights Tramel – 2nd period November 4, 2016 Introduction The self-consuming nature of passion is mutually destructive and tragic. The gothic Victorian novel, Wuthering Heights, was written by Emily Bronte and published in 1847 where Bronte challenges ideas of religious hypocrisy, social classes, gender inequality and mortality. Wuthering Heights was first ill received being too much removed from the ordinary reality in the mid-nineteenth-century; however, Emily Bronte’s novel wasRead MoreThe Setting of Wuthering Heights Essay681 Words   |  3 PagesWuthering Heights is a novel of passion, revenge, and the destructiveness of a love that is too fierce. The book takes place in the Yorkshire moors in New England in the late 18th century. Emily Brontà «, the author of the tale, makes great use of the story’s Gothic landscape and setting to draw into her story and complement its ongoing themes. The book divides its plot between the wild farmhouse, Wuthering Heights, and the cleanly kept mansion, Thrushcross Grange. Catherine Earnshaw and HeathcliffRead MoreThe Juxtaposition Between Nature and Man in Wuthering Heights1318 Words   |  6 PagesSet at the end of the eighteenth century, Wuthering Heights by Emily Brontà « is a mysterious book that maintains the reader on the edge of their seat as Brontà « explores the dark side of love, revenge, and the juxtaposition between nature and man. But had Wuthering Heights been set in another time period, many situations-from Heathcliff’s arrival to the Earnshaw family to the union of Hareton and Cathy-may not have occurred. It should also be noted that many events consisted of an eerie, strange feelRead MoreSelfishness in Wuthering Heights790 Words   |  4 Pagescharacters, Emily Bronte’s classic novel, â€Å"Wuthering Heights† illustrates a deliberate and poetic understanding of what greed is. Encouraged by love, fear, and revenge, Catherine Earnshaw, Heathcliff, and Linton Heathcliff all commit a sin called selfishness. Catherine Earnshaw appears to be a woman who is free spirited. However, Catherine is also quite self-centered. She clearly states that her love for Edgar Linton does not match how much she loves Heathcliff. She is saying that she does love bothRead More Characters of Catherine and Heathcliff in Emily Brontes Wuthering Heights1610 Words   |  7 PagesThe Characters of Catherine and Heathcliff in Wuthering Heights      Ã‚  Ã‚   Emily Brontes Wuthering Heights can be considered a Gothic romance or an essay on the human relationship. The reader may regard the novel as a serious study of human problems such as love and hate, or revenge and jealousy. One may even consider the novel Brontes personal interpretation of the universe. However, when all is said and done, Heathcliff and Catherine are the story. Their powerful presence permeates throughoutRead MoreEmily Brontes Wuthering Heights783 Words   |  4 PagesEmily Bronte was born in 1818 and published Wuthering Heights in 1847. Wuthering Heights, reflects her experience with both the Romantic Era, which existed from 1785 to 1830, and the Victorian Era, which took place from 1830 to 1848. Romantics placed high importance on the individual, nature and human emotion. The Victorian Era, in turn, was a reaction to the Romantic period. The Victorians had a sense of social responsibility, which set them apart from the Romantics. Wuthering Heights exe mplifiesRead MoreWuthering Heights By Emily Bronte1936 Words   |  8 PagesWuthering Heights, a novel by Emily Bronte is one of the most admired and favorable written works in English literature. When the novel was published in the year 1847, it sold very poorly and only received a minimum amount of reviews. Although the novel does not contain any sexual relations or bloodshed, it is considered to be inappropriate due to its portrayal of an unconstrained love and cruelty. Wuthering Heights is formed on the Gothic tradition in the late 18th century, which consists of supernatural

Concert Report On Music Concert - 1143 Words

Name Music32 Concert Report Professor Name 2015.6.2 Music Concert Report On Sunday, May10 2015, a concert was held in The Broad Stage. The concert was played by Santa Monica College Symphony Orchestra, whose conductor is Dr. James Martin. For this concert, I would identify myself as a referential listener at this concert. I say this because I am not an expert in music, therefore it would be hard for me to be a critical listener. I wouldn’t be able to tell what went wrong with a performance even if some incorrect notes were played. I was more of a referential listener because the music was soothing and brought my mind to peaceful thoughts. This essay will tells my experience of the concert in order to persuade my friend to attend a classical music concert with you in the future. There were a total of four music pieces performed. They were â€Å"Overture from the Singspiel†, â€Å"Concerto in e minor†, â€Å"Concerto on b minor,opus 104†, and â€Å"Symphony#2 in b minor, opus 5†. I think pieces wer e performed belong to classical style. The first piece was â€Å"Overture from the Singspiel†, which is composed by Wolfgang Amadeus Mozart. The conductor is James Martin. When it comes to the acomposer, Mozart was born January 27, 1756, Salzburg, archbishopric of Salzburg [Austria]—died December 5, 1791, Vienna), Austrian composer,Show MoreRelatedEssay Music Concert Report957 Words   |  4 Pages1st Concert Report Prof. Schonbrun F1 MU110 The chamber music concert was held in Manhattan School of Music at 5:00 pm Friday, April 15. The concert was conducted by many instruments with various types of music. The atmosphere was fairly intense as the concert hall was approximately the size of an average home living room with about 35 people in the audience. The camber concert was divided into two major parts with an intermission of 15 minutes in between the parts. As for this concert reportRead MoreClassical music concert report1018 Words   |  5 PagesMUAR 211 Concert Report 1 McGill Baroque Orchestra and McGill Cappella Antica I attended the concert of McGill Baroque Orchestra and McGill Cappella Antica on Wednesday, February 19, 2014, at 7:30 p.m. What special about this concert was the guest conductor and solo violinist Adrian Butterfield. The performed pieces were Welcome to all the pleasures, Leclair’s Violin Concerto in A major, Locatelli’s Introduzione teatrale in G major, C. P. E. Bach’s Sinfonia in C major and My heart is inditingRead MoreMusic Concert Report Essay804 Words   |  4 PagesMusic Concert # 1 On Thursday April 25, 2013 , I attended a jazz vocal concert at the Music Concert Hall. The first vocal ensemble opened up the performance with a slow rhythmic song called Blue Skies. It began with vocals and I noticed a light auxiliary percussion and drum rhythm. Also, the bass guitarist used walking bass and the piano and electric guitar joined in as well. The first song also consisted of two soloist Regina and Chantel who took the front stage to show off their chops. AfterRead Moreconcert report MUSIC APPRECIATION2347 Words   |  10 Pagesï » ¿Rosalie Baker Music 120 Online #2745 November 30, 2014 On November 20, 2014, I had an opportunity to watch a concert entitled â€Å"Autumn Winds† at Colburn School in Downtown Los Angeles. It was part of a monthly concert series â€Å"Rush Hour Concerts at Colburn† hosted by Gibson Dunn. Gibson Dunn is a prominent law firm whose active involvement in the community expands to all various arenas of the society through their leadership and services. Rush Hour Concert is held monthly at Thayer Hall in ColburnRead More Baroque Mexican Music Concert Report Essay942 Words   |  4 Pagesnbsp;nbsp;nbsp;nbsp;nbsp;The concert I attended was a recital of Mexican baroque choral music. There were 5 main pieces played, each one having its own unique style and function. The recital was held at University of South Carolina School of Music recital hall room 201 on Tuesday, March 22, 2005 at 6:00pm. The group that sang was the graduate vocal ensemble and was conducted by Daniel S. Clark. The group of singers did an excellent job capturi ng the music and it was very hard to notice any major mistakes. The concert in aRead MoreMusic Concert Report ( Hayward / Russell City Blues Festival1838 Words   |  8 PagesSuritaneil Sahota Music Concert Report (Hayward/Russell City Blues Festival) I attended a blues concert in Hayward and it was one of the most culturing experiences of my life. I learned a lot about the culture and context surrounding the blues music. I found the lyrics thought provoking especially, B.B. King’s â€Å"Why I Sing the Blues† sung by Billy Dunn. Prior to me attending this concert I hardly knew anything about the blues music or historical roots. I never listened to the blues before, so I amRead MoreMusic Class: A Report on Concerts Attended During the Class701 Words   |  3 PagesUniversity had their first concert of the spring 2014 and directed by Dahveed Behroozi, Jason Lewis, and John Shifflett. This conert divided and performed in two parts: Part 1:The Bjlort Jazz Combo, and Part 2: The Free Lunch Jazz Sextet. Those program allowed me to experience the sound of the Jazz music. The music told the audience about the story of music by the tempo and pattens. My favorite performer in this concert is Veno Bender. He played the electr ic bass guitar in this concert, and he appeared mostRead MoreConcert Report Essay594 Words   |  3 PagesSpreckles Organ Society’s Organ Concert Dr. Carol Williams’s organ plays were just fantastic. Despite the fact that seeing the instrument called, â€Å"organ† was my first time, it was pretty impressive how that instrument worked. All the pedals and the three layers of keyboards were just as complicated as a calculus math problem. The concert was played at the Spreckels Organ Pavilion at Balboa Park. The surrounding was not too bad. Although the concert day was Sunday, it was quite crowded. BesidesRead MoreDevelopmental Aspects of Play1242 Words   |  5 PagesIntroduction to World Music Professor Glenn McMillan 1003 M Room gmac@mec.cuny.edu Office Hours Appointments Only 718 270 4929 Music 100 Please leave email Introduction to World Music Syllabus-Spring 2013 This course is an introduction to music and to the musical mechanics from a global perspective. There will be three aims: †¢ to increase the students understanding of music, including its elements, structuresRead MoreConcert Report : Concert 753 Words   |  4 PagesClass: Music 21 Concert Report I went to a chamber music concert called Attravereso il Mare, on October 17 at 8 pm at Boston Court located in Pasadena. This project performs Italian-American songs which represent the Italian-American culture. My friend and I arrived 1 hour early, and people kept coming. Most of them are family and friends, and only few of them were coming alone, but they all had more concert experience than me because this was my first time attending any kind of concert. This concert

E-Books and Traditional Books Free Essays

Throughout history of people, writing is the most significant way of communication and knowledge sharing. Human written on the walls and stones in the beginning. After that papers took the place of walls and stones. We will write a custom essay sample on E-Books and Traditional Books or any similar topic only for you Order Now At the present time, thanks to technological advancement, lettering can write on electronic devices that called as e-books. This situation causes argument between e-book and paper book. It is argued that e-books will take the place of paper books in the future; in spite of benefits of e-books people should paper books, since it causes negative results such as physical sickness on human body, being less interactive and being easily copied. It is claimed that e-books can be read anywhere such as on the bus, in a cafe, subway, airplanes thanks to computer and smart phones; however this advantages result in physical sickness on human body. Computers and smart phones can have hundred of e-books in their memories. For this reason their using areas increasing day to day. Nevertheless this situation is not suitable in terms of human health. Because of making heavy weather of electronic devices for instance looking at screen for a long time, some disorders observable such as eye strain and headaches. Furthermore, due to screen resolution lower than paper, reading on e-books is more difficult. It is clear that e-books devices are harmful for human body. Another frequently heard arguments in favour of e-books is based on thanks to e-books nature is protected, however electronic books without paper less interactive. It stated that forests are destroyed for paper. Therefore e-books are appearing like eco-friend. Nonetheless only old and broken trees are cut to produce paper. In addition, electronic books are lower interaction between reader and writer. As Stokes states e-books are make it difficult to easily mark them up via underlining, highlighting and marginal notes (n. d). In briefly, paper books should be preferred in terms of interaction. Although it is argued that e- books are more available in global world and they are more economic, they are make it difficult to duplicate. It is often maintained that when you have a laptop and wireless internet connection, you can download all of books. Besides cost of e-books are lower than printed versions due to no printing expenses. However, e-books can be downloaded and shared via internet. Thanks to computer and smart phones, e-books are copied without difficult. Besides e-books can be easily hacked,stolen,lost on the internet without approval from the author or publisher. It is indicated in Wikipedia, duplicating of paper books in an amateur printing press is more difficult. To sum up, traditional books should be prefer by readers because they are more interactive, more reliable for preventing to copy and they do not have physical sickness on human body. Even if electronic devices are improved rapidly, none of them can not give friendliness and paper smell of traditional books to readers. They might be our closed friend whatever our age. How to cite E-Books and Traditional Books, Papers

Marketing Principles and Strategies

Question: Discuss about the Marketing Principles and Strategies. Answer: Inroduction: It involves dividing a market place into slices or different segments based on their level of homogeneity, common features and value offer feature. Various types of segmentation can be: (Kotler et al, 2010) Geographic segmentation: This type of segmentation is based on location of individuals and divides them based on where they are. It can be in terms of countries, states, regions and local as well. Kelloggs has adopted national level geographic segmentation in Australia with an aim to cover as much geographical region as possible to cater to all kinds of people and serve their health as well as nutritional needs by offering healthy breakfast option to them. (Kelloggfoodservice, 2016) Demographic segmentation: This type of segmentation is based on various demographics i.e. human characteristics and how they differentiate from one another. It can include characteristics like age of a person, his/her level of education, level of income, gender and so on. Kelloggs has segmented the market mainly on the basis of gender wherein it focusses on women and children more as compared to men. Also, it has used level of income of its customers as a way of segmenting by keeping the prices of its products reasonably low so that it can be purchased by all income groups. (Brewer, 2011) Psychographic segmentation: This type of segmentation is done on the basis of values that people possess, their lifestyle, various activities that they indulge in as well as their interests and opinions, to name a few among many others. Kelloggs has used this segmentation to create homogeneous groups of people who have similar way of leading their life and have relatable value system. For example, Kelloggs Special K is targeted at those women who are health conscious and generally undertake various activities to reduce fat and carbohydrates from their body by way of exercising or any other method. (Lam, 2012) Benefit segmentation: This type of segmentation is based on the benefits (generally perceived) which your product or service is capable of providing to different interest groups and consumers. Kelloggs has used this segmentation on the basis of various benefits that its products provide and has segmented the market based on that. For example, Kelloggs Special K gluten free aims at giving nutritional benefits by making the product gluten free and reducing sat fat to only 0.3g. (Kelloggs, 2016) Usage rate segmentation: It is a type of behavioural segmentation and divides the market into non-users (dont use the product at all), light (use of product is infrequent), medium (use of product is average) and heavy (use of product is high) users of the product based on their usage of the same. Kelloggs has used this to give extra incentives in terms of discounts to heavy users and identify light and non-users of its products to come up with strategies which can aid Kelloggs to convert them into at least medium users, if not heavy. (Cahill, 2011) Targeting It focusses on identifying the target market or target population based on above mentioned segmentations to focus on those concentrated markets which are in lieu with companys product offering and objectives instead of all the markets to save time, money and resources. (Kotler et al, 2012). Kelloggs has mainly targeted: Women, who are health conscious and look for reduced fats and sugar in their consumables to main their figure by offering products like Kelloggs Special K products like Protein bliss bites, Protein crunchy 3 grain granola, Special K Nourish etc. and also handing them free fitness trackers on purchase of three Special K products. (Ausfoodnews, 2016) Children, by offering tasty yet nutritional products like choco pops, crunchy nut etc. Office going population, who are often in a hurry to leave home early in the morning and Kelloggs acts as their saviour by offering nutritional as well as healthy breakfast which is quick to prepare and consume, aiding them to save time and also have a healthy meal in the morning. (Armstrong, 2009) Positioning It is a way of creating an image of the product in the minds of people about the product which is unique, distinct and differentiated as compared to what is offered by its competitors. A good positioning can often be the main differentiator between two companies in terms of sales and revenue. Kelloggs has tried to position its products as nutritious, healthy and tasty which offer superior value to customers. This positioning has worked very well for the company and is well backed by the quantum of products that it offers making it one of the most profitable companies not only in Australia, but rest of the world as well. (Mohapatra, 2013) Conclusion From part A of the project, we can conclude that better understanding of consumer decision making process can help us in attaining a good market share and taking swift decisions in regards to their behaviour and activities. Many factors like cultural, social, individual, psychological etc. can aid us in achieving the same. We also learned how Kelloggs performs in regards with Maslows need hierarchy theory wherein consumers needs are divided into five levels based on their relative occurrence levels. As seen, Kelloggs proves potent to satisfy four out of those five needs, which are basic and physiological needs, security and safety needs, esteem needs and self-actualisation needs. From part B of the project, which discussed about segmentation targeting and positioning strategies of Kelloggs, we learned how segmenting a market plays a crucial role in determining our target audience based on common features or homogeneous traits. After proper segmentation of market, a company can target its intended group better which can help it cut down on cost and time constraints as wastage of resources, manpower and marketing efforts are drastically reduced since our target audience is well known to us. The last part of this talks about positioning of our product in consumers mind which as discussed, has to be done in such a way that it can occupy a crucial space which should be difficult to hinder by the competitors no matter how hard they try. Once a company is able to successfully achieve the above mentioned points, it can compete with practically anyone for a big share of the pie, which in this case is market share and a permanent place in consumers heart. References Kelloggs.com. (2016). Kellogg's Official Website | Breakfast, Snacks, Recipes, Cereal. [Online] Available at: https://www.kelloggs.com/en_US/home.html [Accessed 14 Sept. 2016]. Kelloggfoodservice.com.au (2016). Quick view | Kelloggs food service. [Online] Available at: https://www.kelloggfoodservice.com.au/en_AU/quick-view.html [14 Sept. 2016] Ausfoodnews.com.au (2016). Cereal | Australian food news [online] Available at: https://www.ausfoodnews.com.au/tag/cereal [Accessed 14 Sept, 2016] Mohapatra, C. (2013). STP and marketing strategies [Blog] Available at: https://chandanmohapatra.blogspot.in/2013/10/stp-and-marketing-strategies.html [Accessed 14 Sept. 2016] Kotler, P, Keller, K.L., Koshy, A. and Jha, M. (2010), Marketing Management: A South Asian Perspective, New Delhi, PHI, 14th Edition. p. 248-253. Lam, C.W., Hair, J. F. Jr., Sharma, D. and McDaniel, C. (2012), MKTG: A South-Asian Perspective. Delhi, Cengage Learning, 11th ed. p. 462-475 Kotler, P., Armstrong, G., Saunders, J. WONG, V. (2012). Principles of Marketing, Cambridge, Prentice Hall Europe [Online] Available at: https://link.springer.com/chapter/10.1007/978-1-349-13389-5_7 [Accessed 14 Sep. 2016]. Bruwer J, Li E. (2011) market segmentation: demographic and behavioural factors.Emarald group publishing ltd. p. 119134. Armstrong G. (2009)Marketing:An Introduction. Upper Saddle River, NJ, USA: Prentice Hall, 7th edition. p. 58-61. Cahill, D. (2011), Target marketing and segmentation: valid and useful tools for marketing Management Decision. MCB UP Ltd, vol 35. p. 35-48.

Wilfred Owen

Wilfred Owen -The old Lie Essay The old lie is a term that was developed by Wilfred Owen. The phrase refers to the story that was told to soldiers and civilians of the day. This story was indeed an idealistic view of war and fooled the general population into believing that war was glamorous and glorious and that dying for ones country was noble and dignified. The old lie was developed over many years and originally started in the days of the Romans that in roman times fighting for your country was honourable as every warrior needed to be extremely fit and skilled in battle, hence, it was an occupation for the physically elite. In modern day war, an unfit unskilled man can easily kill a skilled and fit man with a gun with little or no effort, and this death is one of an undignified nature and certainly not glorious. We will write a custom essay on Wilfred Owen -The old Lie specifically for you for only $16.38 $13.9/page Order now The views from Roman times have been carried through to the modern ages though and even though it was a reality that war was no longer fought by skilled men and death on a battlefield was anything but dignified, civilians had no idea of this and still believed the old lie as old attitudes had been carried through to the modern days. The attitudes of people towards war changed during World War One for many reasons. Originally the attitude to war in the 18th and 19th centuries was that war was glorious and that dying for your country was a noble and graceful act. These views were conveyed to the general public through literature such as the poem The Charge of the Light Brigade by Lord Alfred Tennyson. This poem was written about a particular battle during the Crimean war and is based around the fact that the soldiers in that war dies a noble death on the battlefield and even though they died due to an inexplicable mistake by one of the commanders not one of them questioned that decision. The general public were not fully aware of the horrors that war held and poets of the time did not seem prepared to shed war in a negative light, perhaps war raised morale and patriotism in the country. When Brooke started writing at the beginning of the First World War attitudes were that war was seen as romantic and glorious and death on the battlefield was considered noble and dignified. As the war developed, these views changed in correspondence with the publications of Wilfred Owens poetry. Owens poetry shed a new light on war and it discussed how death on the battlefield was actually undignified and death was not honourable and that war was pointless and horrific. Owen expresses these views through his poetry. A factor that heavily contributed to peoples perception of war was the literature that was published both through poetry and the media as plenty of people in that time read poetry and the media had a huge influence over peoples opinions. If the general trend in literature being published was that war was glorious and dignified the publics opinions were more than likely to follow in that general direction and vice versa, hence poetry had a huge grasp over the thoughts of the entire country as if one respected poet demonstrated those views, this could sway the perception the whole country had to war On the other hand the views of poets and the media could be propaganda that was employed in order to help raise the morale of the country and for numerous other causes. An example would be Charge of the Light Brigade, where Tennysons views are so concentrated on the positive aspects of the battle through the use of euphemisms one can only suspect that there was a propaganda campaign behind this in order to perhaps shelter the armed forces from criticism and to raise the morale of the country. The Charge of the Light Brigade was a poem written during the Crimean war after Britain had just lost a battle in devastating fashion, due to a mistake by one of the commanding officers, soldiers were sent into an ambush and close to six hundred died pointlessly and their deaths were avoidable or postponable at the very least. Tennyson actually wrote this poem as a third person as he was in no way involved in the war and drew all his information from the famously biased British media, i.e. a newspaper. Perhaps this played a role in his idealistic and euphemistic portrayal of the battle. Tennysons attitude to war was one of extreme jingoism and was extremely idealistic. His view of war was that it was glorious, dignified and honourable to die for your country. His poetry conveys to the reader that he possibly knew of the true horrors of that battle but he played down the negative points through euphemisms, for example, while horse and hero fell, this line is essentially saying that the soldiers died on the battlefield but though the use of the word fell and hero, Tennyson allows a sentence about death to become majestic, serene even, which is a testament to his skills as a writer. Through Tennysons poetry it becomes apparent to the reader that Tennyson has never fought in a war himself and that he was most probably raised to accept the old lie as gospel truth. This is due to his idealistic views and his use of euphemisms, and his jingoistic attitude to war allows him to actually glorify a battle that could not have gone worse for the British. Tennyson demonstrates through this poem that he very much respects soldiers that have fought in battle. In The Charge of the Light Brigade he immortalises all the soldiers who died but made sure not to name any specific soldier as this would raise his profile above that of the rest and in his eyes they were all equally respectable. He demonstrates his respect for the soldiers through the line, When can their glory fade? Honour the light brigade. This shows us that Tennyson felt strongly that the light brigade deserved to be honoured for what they had done. The issue of their honour was quite an emotional issue for Tennyson, hence, the rhetorical question, When can their glory fade?, which of course is rhetorical as in his eyes, their honour can never fade. The rhythm and rhyme in this poem are meticulously assembled to convey several subconscious messages to the reader. The rhythm of the poem is reminiscent to the sound of a horse galloping which bears significance in the context of this text as the men who dies in the battle the poem is based on, died whilst riding horses. Tennyson uses the line Cannon to the right of them, Cannon to the left of them, Cannon in front of them to great effect. The repetition of the word cannon and the increase in tempo when reading these lines helps to convey to the reader how much danger the soldiers were in and how the odds were stacked completely against them. The repetition and change in tempo integrates well with the rhythm which is reminiscent of a horse galloping and all of this helps to paint a vivid image in the readers mind of the battle scene. The rhyme in this poem is varied. There are several examples of half rhymes and the effect they have is that they give some tune to the poem to help it be rousing. Alliteration is used in this poem in order to emphasise the tragedy of what happened, for example, horse and hero and all the world wondered. These uses of alliteration help to give a more sombre feel to the poem and help the reader to fully experience the tragedy of the battle and to help keep the solemn and respectful feel of the poem. Another poetic technique used by Tennyson in this poem is that when he addresses the reader he talks in the present tense, for example, When can their glory fade?. Tennyson may address readers in this manner to possibly feel more personally linked and involved and this may help to evoke emotions from the reader. Metaphors are used in this poem in order to stress the unavoidable danger than the soldiers are in, for example, into the jaws of death, this line gives the reader the effect that the soldiers are doomed before they begun and could help the reader to comprehend how much danger the soldiers were in during battle. The Soldier is a poem written by Rupert Brooke at the beginning of World War One. This poem was written at a time when peoples attitudes towards war were still very much linked with the old lie and the jingoism of Tennyson although attitudes were now changing. Attitudes were changing as more men had experienced war and knew the true horrors of war. This poem was written during a transition period from when they old lie was widely believed, to the point when it was obsolete. This poem is extremely nationalistic due to the repetition of the word England. For example, A dust whom England bore and A body of Englands, breathing English air are but to name a few references of England in this poem. Brooke was quite prepared to die for his country, we know this from the line, In that rich earth a richer dust concealed, in that line he is talking about his own ashes being the dust with not an ounce of regret, this shows he is perfectly happy to die for his country and he also feels that because his ashes are from England this is a richer material than foreign Earth as he has successfully personified his ashes into England, Brooke is once again showing his nationalistic attitude here. Brooke writes this poem in the form of a sonnet (14 lines with 10 syllables per line) which is traditionally a love poem. Brooke uses this form of poem to convey to the reader how devoted and in love he is with England. Throughout the course of this poem Brooke puts across to the reader that it is an Englishmans duty to fight for England, to repay the country that has nurtured you as you would your mother. Brooke never directly quotes this but implies this through lines such as, A dust whom England bore, shaped, made aware. This implies that a soldier should be grateful to his country for turning him into the man he is and if the honour of his country is at stake, he must defend his country as he would his mother who also bore him. This poem has an extremely serene tone and includes a lot of euphemism in order to play down disgusting and violent scenes like death on the battlefield, and turn them into peaceful and serene scenes. For example, A body of Englands, breathing English air, literally translated this sentence is describing a corpse which is quite a disgusting entity to imagine but through the use of euphemisms such as body of England, the sentence sounds less disgusting and almost serene. Another example of euphemisms in this poem is the line If I should die, Brooke is keeping an optimistic attitude about whether he will even die and is not condemning himself, which lessens the effect of the line and brightens the tone of the poem. Brooke also uses the euphemism of the word dust instead of ashes in order to further play down how gruesome death on the battlefield was, A dust whom England bore, shaped, made aware. .u5b060d622a04eab06aec4fc84f0fbbbc , .u5b060d622a04eab06aec4fc84f0fbbbc .postImageUrl , .u5b060d622a04eab06aec4fc84f0fbbbc .centered-text-area { min-height: 80px; position: relative; } .u5b060d622a04eab06aec4fc84f0fbbbc , .u5b060d622a04eab06aec4fc84f0fbbbc:hover , .u5b060d622a04eab06aec4fc84f0fbbbc:visited , .u5b060d622a04eab06aec4fc84f0fbbbc:active { border:0!important; } .u5b060d622a04eab06aec4fc84f0fbbbc .clearfix:after { content: ""; display: table; clear: both; } .u5b060d622a04eab06aec4fc84f0fbbbc { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u5b060d622a04eab06aec4fc84f0fbbbc:active , .u5b060d622a04eab06aec4fc84f0fbbbc:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u5b060d622a04eab06aec4fc84f0fbbbc .centered-text-area { width: 100%; position: relative ; } .u5b060d622a04eab06aec4fc84f0fbbbc .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u5b060d622a04eab06aec4fc84f0fbbbc .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u5b060d622a04eab06aec4fc84f0fbbbc .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u5b060d622a04eab06aec4fc84f0fbbbc:hover .ctaButton { background-color: #34495E!important; } .u5b060d622a04eab06aec4fc84f0fbbbc .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u5b060d622a04eab06aec4fc84f0fbbbc .u5b060d622a04eab06aec4fc84f0fbbbc-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u5b060d622a04eab06aec4fc84f0fbbbc:after { content: ""; display: block; clear: both; } READ: The Voice by Thomas Hardy EssayAnother euphemism used to play down death on the battlefield is that Brooke uses the word sleep instead of the word death. The effect this has on the reader is that it greatly reduces the shock to the reader and once again maintains a peaceful tone and helps to portray death on the battlefield in a serene fashion. The sound and rhythm of this poem contributes to the serene feel of the poem as the poem is written the form of a sonnet which is traditionally used to write love poems, therefore Brooke is expressing his love for England. Love poems are always tranquil and never violent; hence, that is the tone of this poem. This poem uses a lot of personification. For example, this poem heavily personifies England into many different forms. For example, her (England) flowers to love and Her (England) sights and sounds. These two lines show Brooke Personifying England. Brooke talks about colonisation of a foreign field even if the English lose the battle as their ashes will be absorbed by the ground and turn that, metaphorically, into English territory. He expresses this through the line, In that rich earth, a richer dust concealed. This once again reinforces his reputation as a nationalist. The poem Peace which was also written by Rupert Brooke is essentially a poem that has been designed in order to encourage men to enrol in the army. The line, we, who have known shame, we have found release there. This line translates into, if you carry shame then joining the army will rid you of all your shame, which if nothing else is a clear message to encourage men to enrol in the armed forces. Brooke may have written this as his views are clear from The Soldier and those are that it is an honour to fight for your country so it comes as no surprise that Brooke is writing a poem about the advantages of enrolling in the army. Brooke also talks about spiritual rewards in the afterlife through death on a battlefield for England, for example, Nothing to shake the laughing hearts long peace there. This line is talking about that fact that dying on a battlefield for England is an extremely small price to pay for an eternity of peace and enjoyment in the afterlife. This once again reinforces his reputation as an extreme nationalistic. Some time after Rupert Brookes views on war were commonplace, an entirely new and different attitude to war was developed during World War One and this is reflected in the works of Wilfred Owen. This different attitude to war that developed was an attitude that was completely against war. Through greater use and reach of the media and possibly less propaganda and through the literature of poets such as Wilfred Owen, the general public were no longer fooled by the old lie. People generally started to realise that war was actually quite a horrific experience and no longer considered it glorious once realities such as conditions inside the trenches were exposed. Anthem for Doomed Youth, was a poem written by Wilfred Owen during the First World War. This poem is very similar to The Soldier by Rupert Brooke, in that they two poems essentially deal with the same issues: that of remembering the dead of the war and death on the battlefield, but the views and tones of the poems are a world apart. The two poems, The Soldier and Anthem for Doomed Youth are both dealing with the issue of the death of a soldier on a battlefield. Owens viewpoint is that when a soldier dies on a battlefield it is an extremely undignified death, he expresses this in the line, What passing bells for those who die as cattle? Only the monstrous anger of the guns. This conveys to the reader that the lives of soldiers were treated merely as numbers and that most soldiers were cannon fodder whose only purpose was to die a meaningless death on the front line, only marked by the continuous shooting of the guns. Owen portrays death on the battlefield as the least dignified way to die. Tennyson also concurs with the views of Brooke, as from the poem, The Charge of the Light Brigade, the line When can their glory fade?. The poem The Soldier was written in the form of a sonnet because Brooke is trying to emphasise his love for his country as sonnets are generally love poems. The poem, Anthem for Doomed Youth was written in the form in the form of a sonnet because Owen is trying to put across to the reader the idea of ironic love, that is, the fact that one id prepared to die for ones country but the state can not take the time to offer the corpse a simple funeral. The fact that dying for ones country means so much for that person but that love from the country is unrequited; as far as the country is concerned the soldier is only another figure that can be added to the death toll. The title of the poem, Anthem for Doomed Youth has had the word anthem been put into the title as the word anthem is there to inform the reader that this is what is most likely to happen to a soldier that joins the army, that is, an anthem for their life at the army that always ends in a gruesome undignified death. The significance of the word doomed in the poem, Anthem for Doomed Youth, is that Owen is trying to convey to the reader that the soldiers are doomed for a horrible undignified death before they have even set off for battle; there is no solace or escape for those that enter the path of war. In Owens first draft of this poem the title was, Anthem for Dead Youth. This title is less striking than the title that it was later changed to which was, Anthem for Doomed Youth. The original title was less striking because it refers to the past tense, that is, the word dead. This word is not as striking as doomed because if the soldiers are already dead the reader will not feel personally connected, hence, will not evoke as strong emotions. They way that Wilfred Owen uses the word doomed in order to suppress the number of people joining the army, Rupert Brooke and Alfred Tennyson use language for the opposite effect, to promote going to war. For example, in the poem, The Soldier by Rupert Brooke, the line if I should die comes to mind. The word if is used in this poem for contrasting effect to the word doomed in Anthem for Doomed Youth. The word if is used to play down the idea that he will even die on the battlefield, hence, it is being used for an optimistic effect, in complete contrast with what Owen is aiming to achieve with his use of language. Owen is aiming to achieve a pessimistic attitude to war amongst people and Brooke is trying to increase optimism amongst the population. Lord Alfred Tennyson, also, uses his language for an optimistic attitude of war to be achieved. For example, into the jaws of death is used instead of describing their death. This metaphor takes attention away from the death and does not even include details of deaths; all this positive language is used to give the reader an optimistic attitude towards war. This is the opposite to what Owen is trying to achieve using negative language. The poetry of Wilfred Owen is very rich in imagery. For example, in Anthem for Doomed Youth, very vivid images of a Victorian funeral and death on a battlefield (which are the two scenes compared in the poem) are portrayed using many different poetic techniques. The comparison of death on the battlefield and a Victorian funeral are composed through metaphors In the first stanza of this poem, imagery as well as sound are used to great effect in painting a picture of death on the battlefield An example of this would be, The shrill, demented choirs of wailing shells, the metaphor of a shell being a choir, this helps to paint a vivid picture in ones mind of what it is like on a battlefield and what a soldier must feel like to die on one compared to an ordinary funeral, two different types of wailing are meant by the word in this quotation, one would be the wailing of the shells and another the wailing of relatives grieving. Sound is used to great effect in that very same quote as the words shrill and choirs work very well together to help the reader to get a greater sensory feel for the situation. Brooke also makes a jibe at Victorian funerals, No mockeries for them, essentially he is trying to call the ceremony of a funeral a complete mockery as well as comparing the two different types of death. The use of onomatopoeia is also employed in the first stanza, for example, stuttering rifles rapid rattle and wailing shells, these two uses of onomatopoeia help to further build up imagery of the situation in the mind of the reader and alliteration is also used when describing the rifles, this increases the tempo of the line to further add onomatopoetic effect to the rifle. That imagery puts across to the reader an image of the most undignified death, and shows the reader that once a soldier has dies, nothing will stop for it, not even to pay respects; their death is undignified, painful and gruesome. Through imagery Owen is trying to convey to the reader that war is not noble, that it is never glorious for either party and that death on the battlefield is meaningless. The second stanza talks about the inability of those left behind to mourn and metaphors now deal with visual comparisons between a conventional funeral and death on the battlefield. The way Owen does this is that he uses metaphors to provide images of those left behind unable to grieve. For example, Not in the hands of boys, but in their eyes shall shine the holy glimmers of goodbyes. This is strong emotional imagery through which Owen helps the reader to understand what it was like to grieve somebody but not be able to have any contact with that person, even a best friend could be killed and nobody would be able to pay their last respects. No sound is used in the second stanza to accompany the imagery that is put across to the reader. The imagery, on the other hand, is still powerful enough to give the reader a vivid idea of what is happening in the poem. Much of Owens poetry is based upon evoking the senses of the reader and allowing the reader to experience, in some way, the horrors that the soldiers faced. For example, Owen begins the poem with hard striking words that the reader may be shocked at, for example, Only the monstrous anger of the guns. As the poem progresses though and we enter the second stanza a sense of serenity creeps into the poem, for example, Their flowers the tenderness of patient minds. This is a serene line and the difference between these two stanzas is that one uses hard, violent language whilst the other uses serene language. This is the difference in terms of death on a battlefield and a traditional funeral that Owen was referring to. The differences between the two deaths is that death on a battlefield is violent and brutal and nobody has time for last respects but with a traditional funeral it is serene and everybody gets time to grieve, these two styles of death are mirrored in the style of writing in both stanzas. .ufcc3862d229623a69d5dc2fef9b5378e , .ufcc3862d229623a69d5dc2fef9b5378e .postImageUrl , .ufcc3862d229623a69d5dc2fef9b5378e .centered-text-area { min-height: 80px; position: relative; } .ufcc3862d229623a69d5dc2fef9b5378e , .ufcc3862d229623a69d5dc2fef9b5378e:hover , .ufcc3862d229623a69d5dc2fef9b5378e:visited , .ufcc3862d229623a69d5dc2fef9b5378e:active { border:0!important; } .ufcc3862d229623a69d5dc2fef9b5378e .clearfix:after { content: ""; display: table; clear: both; } .ufcc3862d229623a69d5dc2fef9b5378e { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ufcc3862d229623a69d5dc2fef9b5378e:active , .ufcc3862d229623a69d5dc2fef9b5378e:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ufcc3862d229623a69d5dc2fef9b5378e .centered-text-area { width: 100%; position: relative ; } .ufcc3862d229623a69d5dc2fef9b5378e .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ufcc3862d229623a69d5dc2fef9b5378e .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ufcc3862d229623a69d5dc2fef9b5378e .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ufcc3862d229623a69d5dc2fef9b5378e:hover .ctaButton { background-color: #34495E!important; } .ufcc3862d229623a69d5dc2fef9b5378e .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ufcc3862d229623a69d5dc2fef9b5378e .ufcc3862d229623a69d5dc2fef9b5378e-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ufcc3862d229623a69d5dc2fef9b5378e:after { content: ""; display: block; clear: both; } READ: Philip Larkin EssayWilfred Owen uses vivid imagery and carefully worded poems in order to help the reader experience the true realities of war. Through these images Owen puts across to his readers that war is not glorious and that war is not what everybody thought it to be, Owen portrays this well through the use of wordplay, sound and imagery. The pessimistic language that Owen uses has a very strong effect on the attitude he paints towards war, as does the optimistic language used by Tennyson and Brooke have strong effects on the attitude they paint towards war. Owenss overall attitude to war was that war is horrific, inhumane but that there was also tremendous love and loyalty between the soldiers, this is shown in the line, But in their eyes shall shine the holy glimmer of goodbye. This line shows that the soldiers who fought side by side had feelings for each other and could not bear to watch their friends die in this fashion. Even though Owen portrays war as horrific and undignified and inhumane, the fact that soldiers were so loyal to one another may have been the one beautiful thing Owen saw in war. This view of gratitude towards loyal soldiers is shared by Lord Alfred Tennyson. In the poem, The Charge of the Light Brigade, Tennyson writes, Theirs not to reason why, theirs but to do and die. This line showed that the soldiers obeyed commands even though they were wrong and threatened the lives of the soldiers. This shows incredible loyalty to their officers and the army. One of the only parallels between the views of Tennyson and those of Owen is that they both agree that the soldiers who go to war are brave, obedient, loyal and fearless and those are qualities both Tennyson and Owen believe soldiers have no matter what their views on war they are united in respecting soldiers. Wilfred Owen also wrote another poem concerning the matter of war and this poem is called Dulce et Decorum Est. This is an extremely important poem in the context of this essay at least. It is extremely important as it incorporates the concept of the old lie as its focal point. The old lie of course being what I discussed at the beginning of this essay, that being that it is noble, glorious and dignified to die for your country on a battlefield, which the poetry of Wilfred Owen firmly dispels . The poem is divided into three sections, with each section containing eight lines. The rhyme scheme of this poem is ABABCDCD in every one of the three stanzas. There are four extra lines at the end of the poem which summarise and contain the morale of the poem which of course is to do with dismissing the old lie as fiction, My friend, you would not tell with such high zest to children ardent for some desperate glory, the old Lie: Dulce et Decorum Est Pro Patria Mori. Like Anthem for Doomed Youth, this poem is based on imagery that evoke the senses. There are many uses of similes and metaphors in this poem which leads to a vivid visual painting. For example, in stanza one, Coughing like hags, we cursed through the sludge. This line uses a metaphor and a simile to great effect to convey the conditions the soldiers were in during battle. Another example of the excellent imagery formed through the use of similes and metaphors, this time from the second stanza, and floundering like a man in fire under a green sea, I saw him drowning. This shows great use of a pointed effect using a simile and the metaphor of the soldier drowning contributes to the vivid imagery Owen uses to paint images in your mind. The imagery in this poem is of a very different tone and nature compared to the imagery in the poetry of Rupert Brooke and Alfred Tennyson. For example, in The Soldier, serene peaceful language is always being used even though the poem is set in a battle situation, for example, A body of Englands, breathing English air. This sentence turns the scene of a dead corpse, through the use of euphemisms and serene language, turns the sentence into a serene and even patriotic scene. Tennysons imagery produced through The Charge of the Light Brigade also contrasts to the imagery produced by Owen. For example, Dulce et Decorum Est uses heavy and gruesome imagery to paint a vivid and realistic image of death whilst, The Charge of the Light Brigade, uses language to the opposite effect, in order to euphemistically describe death, for example, While horse and hero fell. This line euphemistically describes death on the battlefield and also imposes the impression of the old lie upon the reader. In the first stanza a lot of violent and blunt language is used, for example, But limped on, blood-shod. This line uses blunt and violent language. It would also appear that this language is the only entity that is driving the first stanza and without violent and blunt language the first stanza would be soulless and empty. Another example of blunt language being used in the first stanza is, Drunk with fatigue. Drunk people generally are not fatigued so that line is an oxymoron. Aside from that being an oxymoron, this is again a line that appears to be pumping energy into the energy depleted first stanza. This blunt and violent language carries the whole of the first stanza. In the second stanza the tempo is suddenly increased by a huge amount and the reader feels like they have been woken up from the slumber that was the first stanza. Owen may have used this technique in order to allow the reader to see how quickly the soldiers could have been put under attack into a life threatening situation. To give an example of the change in tempo, the last line of the first stanza was carrying on in a hypnotic rhythm, Of gas-shells dropping slowly behind. This line is very slow and calm, but the first line of the second stanza is, Gas! GAS! Quick boys! -An ecstasy of fumbling. This change in tempo shows the reader of the poem how alert to attack these soldiers had to be at any moment and how reacting a second too late could cost them their lives. In this poem, Owen always addresses the reader as you. This is important because it helps the reader to appreciate this as a piece of writing that is set in the present tense and as Owen directly talks to the reader, this may coax the reader to concur with Owens views and help to eradicate the old lie from their mind. This may also help the reader to empathise with Owen, as if Owen were making some kind of plea. Referring to the reader directly may also have the effect of making the reader think more about the morale of his poem as Owen had referred directly to the reader, essentially the reader get more involved in the poem and is more likely to act on the words of the poem than to dismiss it. In the third stanza of Dulce et Decorum Est, the metaphors and similes change dimension and become extremely sinister, corrupt and evil. This is done in order to create menacing images that would take the reader back in shock when he read the poem and would add further caused (based upon strong metaphors and similes used by Owen) for the reader to dismiss the old lie. Examples of horrific and sinister language would be, His hanging face, like a devils sick of sin. That sentence would have traumatized some readers and invoked shock in all other readers as the topic of the devil is sinister and taboo and any comparison to the devil would cause controversy. Further examples of corrupt diction, similes and metaphors would be, the blood come gargling from the froth-corrupted lungs. This particular image is of an exceptionally gruesome nature, outlining the undignified manner in which this soldier died. This vivid imagery further adds to the evidence that Owen has shown us that would cause us to oust the old lie from our minds. One more example of extreme sickening and vivid imagery in this poem is, Bitter as the cud of vile, incurable sores on innocent tongues. This sentence is especially gruesome as cud would also evoke the sense of smell which may actually make some readers want to be sick; such is the imagery and provocation of all the senses being given out by Owen in this third stanza. The diction of gruesome similes and metaphors in this poem put across such a morbid image of death on the battlefield that the reader now knows that it is no way dignified and glorious and these imageries from the text go a long way in dispelling the old lie from the minds of readers, which of course was Owens goal. Through the poetry examined it can be seen that the attitudes to war have moved from an attitude where war was seen as glorious and death on the battlefield was seen as dignified and noble. This attitude has slowly shifted towards one where war is seen as sickening and death on the battlefield was seen a undignified and that a cowardly fighter could no easily kill a much more skilled warrior from miles away and that no honour or dignity can be seen in that. Tennyson represented the view that war was absolutely glorious and that any soldier who died in battle would die a dignified and valorous death. He represented he view that war was a great event where anyone who died in battle would be rewarded and that their name would live on forever. And Brooke represented the view that war was still glorious but people were beginning to realise it was not as serene as they thought it would be. The general view of war was that it was heroic, brave, noble, glorious and dignified for a soldier to go into battle though less and less people still believed that. Owen represented the view that war was horrific and that death on the battlefield was both inhumane and undignified and that any man could kill any man without having to put up a brave fight, hence, battle has lost any honourable meaning and is sickening and there is a pointless waste of innocent lives. In conclusion, through critical analysis of poems by Rupert Brooke, Lord Alfred Tennyson and Wilfred Owen I have discovered that the general view on war has progressed from the times of Tennyson when war was considered noble, glorious and dignified. These views have progressed to the other end of the spectrum when at the time when Wilfred Owen was writing his poetry; Tennysons views were dispelled by Owen as the old lie. The modern view on war bought about through the poetry of Wilfred Owen was that war and death on the battlefield was undignified, pointless and gruesome. All these views from every poet was conveyed to the reader through literature, that is, poetry, and poetry provides a good example of how views of war have changed over time and how the old lie is now obsolete.

Adding a Date or Time Stamp to an Access 2010 Table

Adding a Date or Time Stamp to an Access 2010 Table There are many applications where you may wish to add a date/time stamp to each record, identifying the time that the record was added to the database. It’s easy to do this in Microsoft Access using the Now() function, in fact, it shouldnt take more than 5 minutes. In this tutorial, I explain the process step-by-step.  Note: These instructions are for Microsoft Access 2010. If you are using an earlier version of Access, please see Adding a Date or Time to an Access Database. Adding a Date or Time Stamp Open the Microsoft Access database containing the table to which you wish to add a date or time stamp.In the left window pane, double-click on the table where you would like to add a date or time stamp.Switch the table into design view by selecting Design View from the View drop-down menu in the upper left corner of the Office Ribbon.Click on the cell in the Field Name column of the first blank row of your table. Type a name for the column (such as â€Å"Record Added Date†) in that cell.Click the arrow next to the word Text in the Data Type column of the same row and choose Date/Time from the drop-down menu.In the Field Properties window pane at the bottom of the screen, type â€Å"Now()† (without the quotes) into the Default Value box.Also in the Field Properties pane, click the arrow in the cell corresponding to the Show Date Picker property and select Never from the drop-down menu.Save your database by pressing the disk icon in the upper left corner of the Access win dow.Verify that the new field works properly by creating a new record. Access should automatically add a timestamp to the Record Added Date field. Tips: The Now() function adds the current date and time to the field. Alternatively, you may use the Date() function to add the date without the time.